Privacy policy

Last updated: 11/03/2026

Nawa (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile site, or shop with us online.

By accessing our website, creating an account, or purchasing from Nawa, you agree to the practices described in this Privacy Policy.

1. Who we are

Nawa is operated by Nawa Apparel Trading LLC, a company registered in Dubai, United Arab Emirates.

Our website and e-commerce operations are managed and operated in the UAE.

If you have any questions, contact us at: hello@nawa.world

2. Information we collect

We collect personal and non-personal data to operate our website, process your orders, and enhance your shopping experience.


A. Information You Provide Directly

  • Name
  • Email address
  • Phone number
  • Shipping & billing address
  • Payment information (processed securely through third-party gateways)
  • Account details (login credentials)
  • Wishlist items
  • Order history
  • Customer service communications


B. Information Collected Automatically

Through cookies, analytic tools, and tracking pixels, we collect:

  • Device information
  • IP address
  • Browsing behavior
  • Pages visited
  • Session duration
  • Click actions
  • Shopping cart activity

C. Information from Third-Party Tools

We use trusted partners including:

  • Shopify (storefront & checkout)
  • Amplitude
  • Meta Pixel (advertising & retargeting)
  • Klaviyo (email & SMS marketing)
  • Gorgias (customer support)
  • Swftbox – delivery logistics, shipping management, and order fulfillment support

These tools may collect or receive your data to support order processing, marketing, or customer service.


3. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Manage your account
  • Send transactional emails (order confirmation, shipping updates)
  • Personalize your shopping experience
  • Send marketing emails or SMS (only with consent)
  • Improve website performance
  • Run analytics, ads, and retargeting campaigns
  • Detect and prevent fraud

We process your personal data based on one or more of the following legal grounds:

  • Your consent
  • Performance of a contract (e.g., fulfilling an order)
  • Compliance with legal obligations
  • Legitimate business interests (such as fraud prevention and service improvement)

4. Marketing & Communications

With your consent, we may send:

  • New collection updates
  • Promotions and exclusive offers
  • Back-in-stock notifications
  • Wishlist reminders
  • Email, SMS, or other messaging channels (where applicable and with consent)

You may unsubscribe at any time.

5. Cookies & Tracking Technologies

Where required by law, we obtain your consent before placing non-essential cookies.

We use cookies, pixels, and similar technologies to:

  • Remember your preferences
  • Improve site performance
  • Analyze user behavior
  • Personalize ads on social platforms

You may disable cookies in your browser, but some features may not function properly.

6. Sharing Your Information

We do not sell your data.

We may share it with:

  • Payment processors (Visa/Mastercard, Apple Pay
  • Shipping & logistics partners (Swftbox)
  • Analytics providers (GA4, Meta Pixel)
  • Email marketing tools (Klaviyo)
  • Customer support platforms (Gorgias)
  • IT and security partnersAll partners follow strict confidentiality and data protection requirements.

All partners follow strict confidentiality and data protection requirements.

7. International Shipping & Data Transfers

Because we ship internationally, your data may be transferred outside the UAE.

We ensure any such transfers meet industry data protection standards.


8. Data Retention

We retain your data for as long as:

  • Your account is active
  • Required by law
  • Needed to process orders, returns, or support requests

You may request deletion at any time.

While we implement appropriate technical and organisational safeguards, no system is completely secure. In the event of a data breach, we will notify affected users and authorities where legally required.


9. Your Rights

Depending on your region, you may:

  • Access your data
  • Correct inaccurate information
  • Request deletion
  • Request account closure
  • Opt out of marketing
  • Withdraw consent

Contact us at hello@nawa.world for any requests.


Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us, and we will delete it promptly.


10. Payment Security

Payments are processed by secure third-party providers:

  • Visa
  • Mastercard
  • Apple Pay
  • Google Pay

We never store full credit card details.


11. Updates to This Policy

We may update this policy from time to time. Changes will be effective when posted.


12. Governing Law

This Privacy Policy is governed by the laws of the United Arab Emirates. Any disputes shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE.